To work a conference you have to start early! That means reading the SIOR emails and deciding when you need to be there. Make sure you have the best flights so you can enjoy the entire conference and you don't waste time
or money. Schedule your flights so you can arrive early and stay
late–this allows you to attend all the conference events, speakers and programs. Many attendees plan a mini-vacation before or
after the conference, as the conference locations are always at first
Networking is the number one activity people enjoy at the conferences. Setup as many meetings as you can prior to going. There
are many opportunities throughout the conference. I like to setup a
dinner with several people who don’t know each other. It’s an easy
way to learn from each other as well as establish a relationship.
Manage your schedule and your agenda so you know exactly
which educational events, which specialty practice boards and
which social functions you want to attend. The schedule is on line
for your review.
Bring lots of business cards to hand out at breakfast, lunch and
dinner, especially to the sponsors and exhibitors, many of whom
you can do business with in the future. Enter the contacts you meet
into your SIOR database. Then send follow up emails once you
return from the conference.
Attend the independent broker reception or the national bro-
ker reception. It’s a network within the SIOR network. Next, get
involved in SIOR. Don't sit on the sidelines. The more you put
in, the more you get out of it. Join one of the 15 committees
that are available to you. Admissions, Audit, Budget & Finance,
Conference Education, Digital Media and Communications,
Faculty, Membership Recruitment, Membership Retention and
Young Professionals are just a few.) All committees are made up
of volunteers, like you, who are working hard to add value for the
members and the designation. These committees are supported by
the excellent SIOR staff that facilitate the process and mentor you
along the way.
We all need Continuing Education (CE), and the SIOR conference is a great place to earn it. Receive CE credits while you are
learning the newest trends in CRE and networking for a future
deal. Programs providing CE credit include: Investment Property
Market, Property Valuation Issues, SIOR Global Session and
many more. See the SIOR website for all programs.
If you don’t wish to be involved in a committee, write an article! If I can do it, anyone can. See the response and comments you
receive from your fellow SIORs.
When you need a break from all the networking and education,
don’t forget the events like: The BEER & Bull Sessions, The Party
on Thursdays night, dine arounds or the optional events such as
tours of relevant properties, historical areas of significance. Last
but not least, some events you should go to because they’re just
plain fun, like a pool party, volleyball, motorcycling, shopping or
One last, but crucial, point: don’t forget about your Significant
Other! Bringing the SO can provide many new networking opportunities and help develop long lasting friendships that increase the
value of the conference and the designation.
Norm Khoury is one of the original industrial brokers in the Cincinnati office of Cassidy
Turley, formerly Colliers Turley Martin Tucker, who worked the rural second-tier cities in the
Ohio Valley region. Norm specializes in transactions along the I-71, I-75 & I-70 corridors.
Norm has completed more than 300 transactions totaling more than 22 million square feet,
valued at more than $300 million. Most of these transactions have involved warehouse and
manufacturing facilities of more than 100,000 SF. In addition, Norm networks with national
brokers and developers as a member of SIOR and CCIM. Norm strives to help his clients find
innovative solutions to their needs and always puts client interests first.
How to Work an
By Norm Khoury, SIOR, CCIM