Professional Report - 2nd Quarter 2011

“You cannot afford to wait
any longer. You cannot afford
to “get by” until the economy
is once again safe. ”

6. 2 Employ manners that your parents taught you, and deploy gratitude internally and externally. Your parents taught you what to say, and I’m challenging you to be grateful for it and share your gratefulness with others. Make certain that your internal and external customers know the sincerity of your appreciation for their loyalty and their business.

self. Invest in the internet, invest in service training, invest in social media, and invest in your salespeople. Now is the time to put your business money where your business mouth is. Waiting will give your competition an extreme competitive advantage.

What I’ve just given you is a list of actions that will help you succeed - especially in the next few months as business continues to pick up. Please pass this message on to everyone in your company - starting with your CEO and ending with every person who may not believe that they can make a difference.

4 Get your salespeople mentally and physically ready to go on the offensive. If you’re like most companies, you’ve probably cut some of the lifeblood needed to make your business stand out from the others. You’ve slashed training, you’ve slashed marketing, you’ve slashed advertising – and you’ve cut your staff to where most employees are doing what two employees used to do. These cuts have had an adverse effect on sales and morale. IT’S TIME TO REINVEST IN SALES AND THE SALES EFFORT.

NOTE WELL: I’m not asking you to be a team, rather, I’m asking each individual to take responsibility for their thinking and for their actions. It is my hope that you begin taking these actions today.

5 Visit your banker and find out if you qualify for money, just in case you need it. Banks have become loan resistant. This is not just a fact; it’s also a grim reality. It will be years before they get over the shell shock of not being bulletproof, and it will be years before any type of business loan is relaxed beyond 100 percent collateral. If you think you’ll need money, make arrangements for it before you actually need it.

6. 1 Exchange cold calling time for business social media time. Make certain that you’re ready to Link, Face, Tweet, and YouTube your way to value and engagement, connecting with existing customers and prospective customers. REALITY: Cold calling has become the ultimate, annoying waste of time. Your prospective customer is busy with his or her business and does not need to be interrupted with your pathetic sales pitch. Your value offering and value messaging, through all forms of social media, will ultimately create attraction to you from qualified people.